We respect your privacy and are committed to protecting the personal data entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, protect and otherwise process personal data when you visit this website, create an account, place an order, contact us or use our services.

This Privacy Policy is intended to be read together with our Terms and Conditions, Cookie Policy and other notices displayed on this website.

By providing personal data to us or continuing to use this website, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by applicable law, we will obtain your consent before collecting, using or disclosing your personal data.

1. Personal Data We Collect

“Personal Data” means information that identifies you or could reasonably be used to identify you, whether on its own or together with other information.

Depending on how you interact with us, we may collect:

• Your name, telephone number, email address and delivery address

• Account registration details and login information

• Order details, shopping cart contents and purchase history

• Payment and transaction information

• Delivery instructions and order recipient information

• Customer service enquiries, reviews and communications

• Marketing and communication preferences

• Device information, browser type, IP address and website activity

• Information collected through cookies and similar technologies

• Any other information you voluntarily provide to us

Payment card information may be processed directly by third-party payment providers. We may not receive or retain your complete payment card details.

Please ensure that all information provided to us is accurate, complete and up to date.

2. How We Collect Personal Data

We may collect personal data when you:

• Visit or browse this website

• Register or manage an account

• Add products to your shopping cart

• Place, pay for, cancel or return an order

• Subscribe to promotional communications

• Participate in a promotion, survey or giveaway

• Submit a review or contact customer support

• Communicate with us through email, telephone, social media or other channels

• Interact with cookies, analytics tools or advertising technologies

We may also receive information from payment providers, delivery companies, marketing partners, analytics providers and other service providers involved in operating this website.

3. How We Use Personal Data

We may collect, use and process personal data for purposes including:

• Registering and managing customer accounts

• Processing and confirming orders

• Processing payments, refunds, returns and cancellations

• Arranging packing, shipping, delivery and order tracking

• Communicating order and delivery updates

• Responding to enquiries, complaints and support requests

• Verifying transactions and preventing fraud or misuse

• Improving website performance, products and customer experience

• Personalising website content and product recommendations

• Maintaining security and protecting our systems

• Managing promotions, surveys, reviews or giveaways

• Sending marketing communications where permitted

• Complying with legal, regulatory, accounting and record-keeping requirements

• Establishing, exercising or defending legal claims

• Carrying out other purposes notified to you at the time of collection

Where reasonably necessary, we may also use personal data for purposes related to or compatible with the purpose for which it was originally collected.

4. Marketing Communications

Where you have provided consent or where otherwise permitted by law, we may send you information about products, promotions, special offers or website updates.

You may withdraw from marketing communications at any time by:

• Using the unsubscribe option contained in an email

• Adjusting your communication preferences, where available

• Contacting us through the details provided on our Contact Us page

Withdrawing from marketing communications will not prevent us from sending essential transactional messages relating to your account, orders, payments, security or customer service requests.

5. Disclosure of Personal Data

We may disclose personal data to third parties that help us operate this website and provide our services, including:

• Payment processors and financial service providers

• Warehouses, fulfilment providers and delivery companies

• Website hosting, cloud storage and technology providers

• Customer service and communication providers

• Analytics, advertising and marketing service providers

• Fraud prevention, cybersecurity and identity verification providers

• Professional advisers, insurers, auditors and legal representatives

• Government authorities, regulators or law enforcement agencies where required

• A purchaser, successor or related party involved in a business transfer, restructuring or sale

These parties may only receive information reasonably necessary to perform their services or satisfy legal obligations.

We do not sell or rent personal data to third parties for their independent marketing purposes without consent.

6. Third-Party Services and Links

This website may use or contain links to third-party websites, payment platforms, social media services, analytics tools or other external services.

These third parties operate under their own privacy policies and practices. We are not responsible for the privacy, security or content of third-party services. You should review their policies before providing personal information to them.

7. Cookies and Analytics

We may use cookies, pixels and similar technologies to:

• Keep the website functioning correctly

• Maintain shopping cart and checkout sessions

• Remember selected preferences

• Analyse website traffic and visitor behaviour

• Improve website performance

• Measure promotional and advertising effectiveness

Further information is available in our Cookie Policy. You may manage cookies through your browser or any cookie preference controls available on this website.

Disabling certain cookies may affect account access, shopping cart functions, checkout or other website features.

8. Protection of Personal Data

We use reasonable administrative, technical and physical safeguards designed to protect personal data against unauthorised access, collection, use, disclosure, copying, alteration, loss or disposal.

These measures may include access controls, secure systems, restricted staff access, security monitoring and appropriate service-provider requirements.

However, no internet transmission or electronic storage system is completely secure. You are responsible for maintaining the confidentiality of your account password and notifying us if you suspect unauthorised account activity.

9. Retention of Personal Data

We retain personal data only for as long as reasonably necessary to:

• Fulfil the purposes for which it was collected

• Complete transactions and provide customer support

• Maintain business and financial records

• Resolve disputes and enforce agreements

• Prevent fraud and protect website security

• Comply with legal and regulatory obligations

When personal data is no longer required for business or legal purposes, we will take reasonable steps to delete, anonymise or securely dispose of it.

Closing or deleting an account may not immediately remove all personal data where retention is required for legal, accounting, security, fraud prevention or dispute-resolution purposes.

10. Overseas Transfers

Some service providers may store or process personal data outside Singapore.

Where personal data is transferred outside Singapore, we will take reasonable steps to ensure that the transferred data receives a standard of protection comparable to that required under applicable Singapore data protection law.

11. Access and Correction

Subject to applicable law, you may request:

• Access to personal data held about you

• Information about how your personal data has been used or disclosed

• Correction of inaccurate or incomplete personal data

We may need to verify your identity before processing a request. Certain information may be withheld where permitted or required by law.

You may also update certain information through your customer account, where this function is available.

12. Withdrawal of Consent

You may withdraw consent for the collection, use or disclosure of your personal data by contacting us.

Before processing the withdrawal, we may explain the likely consequences. Depending on the information involved, withdrawing consent may affect our ability to:

• Maintain your account

• Process or deliver an order

• Issue a refund

• Provide customer support

• Provide certain website functions or services

Withdrawal of consent will not affect processing already carried out lawfully before the withdrawal.

13. Data Breaches

If a personal data breach occurs, we will assess the incident and take appropriate steps to contain and address it.

Where notification is required under applicable law, we will notify the relevant authority and affected individuals within the required timeframe.

14. Do Not Call Registry

We will comply with applicable Singapore requirements concerning marketing messages sent to Singapore telephone numbers.

Where required, we will not send specified marketing messages to a telephone number registered with the Do Not Call Registry unless consent has been obtained or another legal exception applies.

You may request that we stop sending marketing messages by using the available unsubscribe method or contacting us.

15. Children’s Personal Data

This website and its services are not intended to be used independently by children who are unable to provide valid consent under applicable law.

Where a child’s personal data is provided, the parent or legal guardian should provide the information and any required consent on the child’s behalf.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology or legal obligations.

The revised policy will be published on this page with an updated revision date. Continued use of this website after an updated policy is published constitutes acknowledgement of the revised policy, subject to any additional consent required by law.

17. Contact Us

For questions, requests, complaints or concerns regarding personal data, please contact us using the information provided on our Contact Us page.

Please include sufficient information for us to identify you and understand your request. We may ask for additional information to verify your identity before responding.